SOAPUI through command line and Maven

I have always been working with SOAPUI for my testing of webservices but never once thought of looking at running it through command line or in a java class.

I was amazed when I found this site which tells me that I can not only run SOAPUI test cases through command line but I can integrate it into JUnit as well.
This sounded just great
http://www.soapui.org/userguide/commandline/testcaserunner.html

To add to my excitement...it has a maven plugin as well...yippeeee!!
http://www.soapui.org/plugin/maven2/index.html